Connect with Customers
Acquire - Nurture - Retain - Grow
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attract and develop customer relations
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raise brand trust and build loyalty
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generate revenue
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increase customer lifetime value
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reduce cost of marketing and sales
It's all about marketing
A strong relationship with customers is the foundation of a successful business. Having a strong connection that is based on trust and communication will lead to growing customer value and higher customer retention rate. Did you know that the average customer retention rate for restaurants is only 30%?
Repeat purchase is one of the key factors to make any business profitable. That’s a well-known fact. It is about 7x more expensive to find a new customer than to entice an existing one to make a repeat purchase. But these days, many restaurants and food service companies rely on big platforms to get orders - not even customers - and pay high commissions, ... on every order!
Start connecting customers to your own brand. Increase revenue and reduce cost, every step of the way. Incase offers the tools and can help you implement and execute the marketing plan that's right for your business.
Acquire
Offering discount is the most proven method to attract new customers. Present your brand on social media and other channels with special offers, vouchers and coupons. Discounts create a sense of happiness for the customer and add to the excitement of shopping.
Nurture
Offer customers a smooth buying experience and over-deliver on expectations with sensational products and service. Be attentive to a customer's needs, ask for feedback and keep communicating.
Retain
Entice customers to come back for repeat purchase and reward customers for a loyal relationship. More than 80% of customers are likely to come back after receiving good service.
Grow
Grow your relationship and ask them to support and promote your brand. Reward customers for referral and word-by-mouth advertisement. Ask them to create content for promotion and referral.
Incase for Restaurants - 1 integrated platform, 12 keys to success
Build trust and everything else will follow
- 01
Appetizing menu
- 02
Extensive profile
- 03
Custom branding
- 04
Food court
- 05
Social channel
- 06
Loyalty, vouchers, coupons
- 07
Ratings & reviews
- 08
Order processing
- 09
Seamless payments
- 10
General ledger
- 11
Market segmentation
- 12
Predictive marketing
01 Appetizing menu
Create an appealing menu
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give detailed product information
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define custom categories for better overview
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use variations for portions, sizes or tastes
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offer extras for add-ons and toppings
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add caloric and allergenic notes
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share links to product for direct ordering
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download QR-codes for easy ordering
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export the menu in PDF for in the restaurant
02 Extensive profile
General information
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contacts & media
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address & location
Home Delivery or Pickup
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based on radius or zipcode
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map for geographical presentation (2023)
Opening hours
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flexible schedule
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exceptions & holidays
Announcement
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breaking news
03 Custom branding
connect customers to your own brand
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communicate with your customers directly
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build trust & loyalty
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cherish your customers
Customize the app
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link your own domain
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upload your own logo
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apply brand colour scheme
04 Food court
Join with other restaurants in extra sales channels and leverage costs.
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joint marketing & sales channel
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for virtual and physical food courts
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products from multiple restaurants mixed in 1 order
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combined delivery (optional)
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payments split between restaurants automatically
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independent opening schedules
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distribute cost for sales & marketing.
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automatic reconciliation of payouts by PSP.
05 Integrated social channel
Reach out to your customers directly
For marketing
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free advertising
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no 3rd party dependency
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rich content marketing
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brand awareness
For networking
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connect & communicate with customers
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build lasting relationships 1-on-1
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share and respond to personal experiences
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leverage on existing customer relationships for referrals
06 Vouchers, Coupons and Loyalty Programs
Use vouchers and coupons to attract new customers or to reward loyalty
custom voucher- and coupons programs
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create limited or reusable Vouchers
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limit validity
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generate in batch, single or on-demand
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restrict to specific product or category
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anonymous or personal
custom reward programs
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custom loyalty points
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configurable reward and redeem
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available in 2023
custom gift cards
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available in 2023
discount cards
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available in 2023
07 Ratings & reviews
Benefits for your business
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every review is free advertising
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consumers trust peer recommendations
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good opportunity to resolve a customer's problem
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constructive feedback can improve your business
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grow a closer relationship with customers
08 Order processing
smooth shopping experience for the customer
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manage preparation & delivery stages
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specify expected delivery time
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print receipts
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send notifications to customer
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chat with customers (available soon)
09 Seamless payments
Mobile payments to increase conversion
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integration with certified Payment Service Providers
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wide support of generic and local payment methods
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personalized payment experience
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secure payment processing
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increase customer trust
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mobile checkout in all situations
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automatic reconciliation of PSP-payouts
10 Bookkeeping and administration
Keeping detailed track of money flowing through the system
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internal Journals and Ledgers
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basic bookkeeping principles
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double entry journalization
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automatic reconciliation
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integration with accounting service providers (available in 2023)
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automated data transmission
11 Market Segmentation
Create different target audiences and approach groups
This will be available in 2023
12 Predictive Marketing
Analyze customer data to predict behavior
This will be available in 2023
QR-codes on the menu
QR codes are powerful hyperlinks that connect the real world to the digital. Scanned with a smartphone they can link customers directly into the app to your menu, or a specific product, or to a checkout page. The possibilities are endless, that's why we apply this feature extensively, at your customer’s convenience. You can use them in menus or ads, in printed or online media, on flyers, banners or cars.
Print receipts
Now you can print receipts for every order directly from the portal on your receipt printer. Attach it to the delivery for your customer. The logo and contacts of your restaurant will be printed on the receipt. Every receipt will also have a QR-code that will lead the customer to his order in the app.
Anouncement
Now you can add a general announcement that will be presented to all users at the top of the first page in the app. Use the Announcement to convey generic information or breaking news. You can change the message any time in the Program properties.
Videos in posted messages
You can now post videos in the messages on the Incase Social Channel. Videos content amplifies the emotional effect of your marketing campaign. Upload your video content directly to our platform or link to videos uploaded on other platforms, like Youtube, Vimeo or Dailymotion Videos will be started automatically when they are scrolled into the view of the customer.
CCV Payment services
In 2022 we integrated the CCV Online Payment services. CCV is serving over 225,000 merchants in Europe and can offer a wide set of payment methods. For merchants in the Netherlands we support the most commonly used methods of iDeal and Mastercard/VISA credit cards. In Germany we also provide support for Giropay and in Belgium you can offer your customers Bancontact. Through Incase you can benefit from exclusive tariffs with CCV: iDeal now € 0.15
CCV Platform Payments Solution
Recently Incase has integrated with CCV's Platform Payments Solution. Designed especially for eCommerce marketplace platforms, it automatically splits and distributes payments between the different restaurants involved in each customer purchase, without the need for additional billing or settlement processes. The embedded onboarding procedure will automatically open sub-accounts for participating members. The perfect solution for your (virtual) Food Court), or association.
Why Incase?
While Big Tech invests big money in acquiring customers and collecting big data, small businesses are lacking the budgets and the knowledge to develop or buy the tools that are necessary for effective Marketing and Sales in the Digital Age. And they have no choice but to acquire orders from their own customers at high commissions. This is happening in almost every industry: food, travel, retail, social media and more.
Incase believes that every company should be able to deploy affordable, uncomplicated, digital tools to effectively execute their marketing strategy, and collect and capitalize on customer data. Being able to build loyal relationships and increase brand value is not just essential for the sake of business continuity, but will also be beneficial for customers.
That’s why Incase created a new, white label marketing platform, tailored to specific industry needs, where every Merchant can build and nurture direct relationships with customers.
Digital Revolution: be in!
The new generations are rapidly becoming the largest consumer spending groups in the markets. They live online and can only be reached through digital media channels. It is imperative to connect with Millenials and Zooomers in digital ways.
The Digital Revolution is unfolding rapidly and causes great transformation in technology that was unimaginable five years ago. Having the tools and developing the skills are essential to engage in the digital economy.
Incase was founded in 2019 by people with a proven track record in online payments and e-commerce. Developing the platform is a continuous process. Many incredible features will be released in the near future and beyond. Incase offers its services at an affordable fixed subscription fee and always with zero commission!
“YOUR Customers, YOUR Business.”
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Acquire
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Nurture
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Retain
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Grow
