It's all about marketing
A strong relationship with customers is the foundation of a successful business. Having a strong connection that is based on trust and communication will lead to growing customer value and higher customer retention rate. Did you know that the average customer retention rate for restaurants is only 30%?
Repeat purchase is one of the key factors to make any business profitable. That’s a well-known fact. It is about 7x more expensive to find a new customer than to entice an existing one to make a repeat purchase. But these days, many restaurants and food service companies rely on big platforms to get orders - not even customers - and pay high commissions, ... on every order!
Start connecting customers to your own brand. Increase revenue and reduce cost, every step of the way. Incase offers the tools and can help you implement and execute the marketing plan that's right for your business.
Offering discount is the most proven method to attract new customers. Present your brand on social media and other channels with special offers, vouchers and coupons. Discounts create a sense of happiness for the customer and add to the excitement of shopping.
Offer customers a smooth buying experience and over-deliver on expectations with sensational products and service. Be attentive to a customer's needs, ask for feedback and keep communicating.
Entice customers to come back for repeat purchase and reward customers for a loyal relationship. More than 80% of customers are likely to come back after receiving good service.
Grow your relationship and ask them to support and promote your brand. Reward customers for referral and word-by-mouth advertisement. Ask them to create content for promotion and referral.
Incase for Restaurants - 1 integrated platform, 12 keys to success
Build trust and everything else will follow
Loyalty, vouchers, coupons
Ratings & reviews
01 Appetizing menu
Create an appealing menu
give detailed product information
define custom categories for better overview
use variations for portions, sizes or tastes
offer extras for add-ons and toppings
add caloric and allergenic notes
share links to product for direct ordering
download QR-codes for easy ordering
export the menu in PDF for in the restaurant
02 Extensive profile
contacts & media
address & location
Home Delivery or Pickup
based on radius or zipcode
map for geographical presentation (2023)
exceptions & holidays
03 Custom branding
connect customers to your own brand
communicate with your customers directly
build trust & loyalty
cherish your customers
Customize the app
link your own domain
upload your own logo
apply brand colour scheme
04 Food court
Join with other restaurants in extra sales channels and leverage costs.
joint marketing & sales channel
for virtual and physical food courts
products from multiple restaurants mixed in 1 order
combined delivery (optional)
payments split between restaurants automatically
independent opening schedules
distribute cost for sales & marketing.
automatic reconciliation of payouts by PSP.
05 Integrated social channel
Reach out to your customers directly
no 3rd party dependency
rich content marketing
connect & communicate with customers
build lasting relationships 1-on-1
share and respond to personal experiences
leverage on existing customer relationships for referrals
06 Vouchers, Coupons and Loyalty Programs
Use vouchers and coupons to attract new customers or to reward loyalty
custom voucher- and coupons programs
create limited or reusable Vouchers
generate in batch, single or on-demand
restrict to specific product or category
anonymous or personal
custom reward programs
custom loyalty points
configurable reward and redeem
available in 2023
custom gift cards
available in 2023
available in 2023
07 Ratings & reviews
Benefits for your business
every review is free advertising
consumers trust peer recommendations
good opportunity to resolve a customer's problem
constructive feedback can improve your business
grow a closer relationship with customers
08 Order processing
smooth shopping experience for the customer
manage preparation & delivery stages
specify expected delivery time
send notifications to customer
chat with customers (available soon)
09 Seamless payments
Mobile payments to increase conversion
integration with certified Payment Service Providers
wide support of generic and local payment methods
personalized payment experience
secure payment processing
increase customer trust
mobile checkout in all situations
automatic reconciliation of PSP-payouts
10 Bookkeeping and administration
Keeping detailed track of money flowing through the system
internal Journals and Ledgers
basic bookkeeping principles
double entry journalization
integration with accounting service providers (available in 2023)
automated data transmission
11 Market Segmentation
Create different target audiences and approach groups
This will be available in 2023
12 Predictive Marketing
Analyze customer data to predict behavior
This will be available in 2023
QR-codes on the menu
QR codes are powerful hyperlinks that connect the real world to the digital. Scanned with a smartphone they can link customers directly into the app to your menu, or a specific product, or to a checkout page. The possibilities are endless, that's why we apply this feature extensively, at your customer’s convenience. You can use them in menus or ads, in printed or online media, on flyers, banners or cars.
Now you can print receipts for every order directly from the portal on your receipt printer. Attach it to the delivery for your customer. The logo and contacts of your restaurant will be printed on the receipt. Every receipt will also have a QR-code that will lead the customer to his order in the app.
Now you can add a general announcement that will be presented to all users at the top of the first page in the app. Use the Announcement to convey generic information or breaking news. You can change the message any time in the Program properties.
Videos in posted messages
You can now post videos in the messages on the Incase Social Channel. Videos content amplifies the emotional effect of your marketing campaign. Upload your video content directly to our platform or link to videos uploaded on other platforms, like Youtube, Vimeo or Dailymotion Videos will be started automatically when they are scrolled into the view of the customer.
CCV Payment services
In 2022 we integrated the CCV Online Payment services. CCV is serving over 225,000 merchants in Europe and can offer a wide set of payment methods. For merchants in the Netherlands we support the most commonly used methods of iDeal and Mastercard/VISA credit cards. In Germany we also provide support for Giropay and in Belgium you can offer your customers Bancontact. Through Incase you can benefit from exclusive tariffs with CCV: iDeal now € 0.15
CCV Platform Payments Solution
Recently Incase has integrated with CCV's Platform Payments Solution. Designed especially for eCommerce marketplace platforms, it automatically splits and distributes payments between the different restaurants involved in each customer purchase, without the need for additional billing or settlement processes. The embedded onboarding procedure will automatically open sub-accounts for participating members. The perfect solution for your (virtual) Food Court), or association.
While Big Tech invests big money in acquiring customers and collecting big data, small businesses are lacking the budgets and the knowledge to develop or buy the tools that are necessary for effective Marketing and Sales in the Digital Age. And they have no choice but to acquire orders from their own customers at high commissions. This is happening in almost every industry: food, travel, retail, social media and more.
Incase believes that every company should be able to deploy affordable, uncomplicated, digital tools to effectively execute their marketing strategy, and collect and capitalize on customer data. Being able to build loyal relationships and increase brand value is not just essential for the sake of business continuity, but will also be beneficial for customers.
That’s why Incase created a new, white label marketing platform, tailored to specific industry needs, where every Merchant can build and nurture direct relationships with customers.
“YOUR Customers, YOUR Business.”
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